Business Policy and Strategy

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Product Description

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial.

By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives.

Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.

Features

Business Policy and Strategy Review

The book is a little dated but the schools seem to like it. The references for each chapter come in handy for writing a paper. Some professors use their own company references, usually internet linked, and then use the text book as a framework for discussions. I returned the book and elected to use the Kindle version. The online version was easier to work with and quote from... also it generates its own citations.

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