Icon: Art of the Wine Label

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Product Description

The wine label is a powerful icon of modern civilisation. It is a precious object of art that symbolises and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavour and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines. This book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern icongraphy, it documents 100 wine labels and bottle designs in life size with complete descriptions of the genesis and thought behind each deisgn concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.

Icon: Art of the Wine Label Review

Work from the world's leading wine label artist and designers Jeffrey Caldewey and Chuck House. An intricately produced book incorporating the symbolic language of wine labels, trademark illustration incorporating style with remarkable production elements. The definitive book on wine label art, design and history. Every aspect of wine label design is clearly and thoroughly covered. A beautiful book printed on high quality paper, displaying colourful details and commentaries behind the art of the wine label. The quality of print is so good it's almost as though the original labels have been pasted onto the pages. This book offers to anyone who is fortunate to own it a broadened knowledge on a subject often discussed with little or no knowledge at the dinner table. For many that know much about wines here's an opportunity to learn more about the mystery and allure behind the wine label. I rate this book a '10' on a scale of Ten.

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