Climate, Affluence, and Culture (Culture and Psychology)

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Product Description

Everyone, everyday, everywhere has to cope with climatic cold or heat to satisfy survival needs, using money. This point of departure led to a decade of innovative research on the basis of the tenet that climate and affluence influence each other's impact on culture. Evert Van de Vliert discovered survival cultures in poor countries with demanding cold or hot climates, self-expression cultures in rich countries with demanding cold or hot climates, and easygoing cultures in poor and rich countries with temperate climates. These findings have implications for the cultural consequences of global warming and local poverty. Climate protection and poverty reduction are used in combination to sketch four scenarios for shaping cultures, from which the world community has to make a principal and principled choice soon.

Climate, Affluence, and Culture (Culture and Psychology) Review

This is an innovative way of looking at cultures! Van de vliert is definately a genius in mapping out the world's cultures with an extensive ecological touch. It has been a long debate recently reagrding the future research in cross-cultural studies. The popularity of ecology has been advocated under the new attempt of defining culture with the concern of environment at large. Van de Vliert uses Climate and cash as controlable variables to explain the different value systems. His focus on the categorization of self expression, survival and easy-going cultures will in my opinion becomes a futuristic approach for clustering the cultures.
This will be an avnat garde version of the traditional dimension based approach. A very good reading indeed for any one whom into the inter-cultural communication and cross-cultural management.

Linjie Chou

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